• Why you can't market like Apple (or why marketing is hard) | Rocket Watcher: Product Marketing for Startups - The reason marketing is equally interesting and frustrating is because you are never exactly sure what will work until you try it (this is particularly true in startup marketing). Contrary to the belief of armchair marketing critics, we can’t simply copy what marketers at Apple or Facebook or Groupon are doing and expect it to work. Heck, we can’t even always repeat OUR OWN successful tactics and be guaranteed good results.