Do you sit in internal meetings were everyone just guesses at what features should go in the next release? Do you wonder if there is a better way? Do you want some ideas on how to become market driven? If so, then you need to pick up a copy of Tuned In.

Tuned In first outlines what it means to be market driven and then offers a step-by-step guide on how to become market driven. It also explains why it’s so hard for organizations to stay  “Tuned In.” It’s far to easy to fall into the trap of becoming Tuned Out.
There are no magic bullets in Tuned In. It offers timeless advice to find urgent, pervasive, problems that buyers are willing to pay to have solved. How do you do this? By getting out of the office and talking to actual buyers about their problems.
If you are a Product Manager or want to know more about Product Management, then this is a must read for you.

Disclaimer: The authors of Tuned In sent me a free copy of this book.