I love this quote from Steve Gilmour at Apple’s WWDC:

“I’m sitting there typing up my little notes, while two guys from EndGadget one row back are getting 7 million page views in 90 minutes. Two tin cans and a string: 7 million clicks. Later, my mainstreamer friend asks the media controller if there’s a replay (he had no idea) while the EndGadget boys were busy uploading a podcast of the show. “

While the mainstream is asking for replays, it’s already old news at Endgadget. Reminds me a lot of a pick pocket, mainstream media never saw it coming.